Molino Pest Control

The brief

Molino Pest Control Services treats termites, cockroaches, rats, ants, mosquitoes, flies, ticks and fleas for homes and businesses in Tanauan City and across Batangas. Until now the business lived on its Facebook page. The site had to turn that page into something a homeowner or a restaurant manager can find on Google, understand in a few seconds, and act on: book the free ocular visit.

A page for every pest

People search for the pest, not for "pest control", so each of the ten services gets its own landing page: termite control, pre-construction termite treatment, cockroaches, rodents, ants, mosquitoes, houseflies, ticks and fleas, disinfection and commercial pest control. Every page follows the same shape. The offer with a quote button and a call button above the fold, the signs that you have a problem, what the treatment includes, how a job runs, where the team works, and the questions customers ask, answered on the page.

The photographs are the client's own, taken on real jobs: the technicians in uniform, termite mud tubes, the treatment being mixed and sprayed. Where a service has no photo yet, the page shows a labelled placeholder naming the shot it needs instead of borrowing a stock picture of someone else's work. Those placeholders double as the shot list for the client.

Turning a visit into a booking

The primary action everywhere is Get a Free Quote, with the phone number beside it. The quote form asks for the property type and how soon the job is needed, because that is how a pest call is triaged, and takes photos of the problem with the enquiry. Service-area pages cover Tanauan's neighbouring towns, so a search from Lipa or Santo Tomas lands on a page written for that town.