Custom Pins Now

The brief

Custom Pins Now designs and manufactures custom enamel pins, patches, medals, belt buckles and coins for customers across the United States. Unlike a local trade, nobody is searching for a shop down the road. The buyer is a team, a brand, a school or an event organiser comparing suppliers online, and the site has to win that comparison: show the product, show the price, make a free design and a free quote the obvious next step.

How the site is organised

Each product type gets its own page, because that is how people search: soft enamel, hard enamel, die struck, die cast, offset printed, and a patches section with embroidered, woven, chenille, PVC and heat-transfer patches, plus medals, belt buckles and coins. Every product page follows the same shape. What the process is and why you would choose it, recent creations, options and accessories, what it costs, and the questions customers ask about that product, answered on the page.

Pricing is published, not hidden. A pricing page lays out the cost of hard enamel, soft enamel, die cast, die struck and patches side by side, and each product page repeats its own cost table, so a buyer never has to ask for a price to know whether the project fits their budget.

Turning a visit into an order

The primary action everywhere is Free Quote. The quote form asks for the product type, pin type, quantity and the date it is needed, and takes the artwork file with the enquiry, so the design team can start on a free proof from the first message instead of a back-and-forth. Trust is handled where the doubt shows up: the star rating and customer count sit next to the hero button, a reviews page collects the feedback in one place, and a gallery, sample and metal-finish pages let a buyer see the real thing before committing. A blog and resource pages (what pins are, who needs them, the pin types explained) catch the research searches that happen before anyone is ready to order.